Why april connect?

At april connect we see that an ever more competitive market means innovation is increasingly becoming the primary influencer of business growth and commercial success.

However, during our many years working in food and drink we have observed that conventional innovation approaches:
• Are unnecessarily time consuming
• Rely too heavily on internal knowledge
• Are too reliant on the visual expression of ideas
• Are often low on technology content and therefore easy to copy.

To overcome these barriers we have been developing an approach that enables innovation acceleration whilst significantly increasing the breadth of technical knowledge and inputs at the earliest, most influential moments in the process.

So, after several years of refinement we have turned this idea into a separate venture. april connect was born in April 2008.

How does it work?

april connect is a hub that links marketing strategy, consumer understanding and technological possibility, with the single minded intention of creating and building better ideas, faster.

april connect network partners include some of the largest global food business suppliers so we can provide access to the latest industry specific technology advances alongside incisive marketing thinking.

And because april connect is completely autonomous it enables you to access leading technology thinking in an anonymous and totally confidential fashion.