Who is april connect

Whilst april connect draws on many of the resources and capabilities of april strategy it is headed by Wilco Vermeer.

Wilco Vermeer

Wilco is an april connect founding partner and a specialist in food innovation. He has developed a vast network of food industry contacts that can be mobilized whenever customized product solutions are needed. His marketing skills coupled with his hands-on technology knowledge help food companies to create new products that are optimised from a customer, commercial and technology perspective.

Before setting up april connect he worked for 22 years in various food marketing and innovation functions throughout Europe for Unilever. He was involved in setting up new innovation structures and managed various food category innovation programs for Unilever, which lay the foundation for his industry network. Wilco also created a new branded fast food concept in the UK with 5 units in and around London. Finally he spent 6 years with Symrise, leading the Global Sweet Flavours Unit and being instrumental in developing new integrated supplier-customer
innovation models.

Wilco advises clients across many food categories and is actively involved in European Food Service networks and in programs that promote healthier foods.