We’ll help you put the patient at the heart of your strategy
and customer experience.

April Strategy is a new kind of consultancy, that puts customers at the heart of strategy. Working with private sector companies including Argos, Barclays, Egg, Proctor and Gamble and Volkswagen we have developed unique approaches to involve customers directly in developing strategy to meet their real needs and designing a customer experience that thrills them.

We are now using those approaches to help NHS acute hospitals, mental healthcare trusts and PCTs to put the patient at the heart of their strategy and customer service. These trusts are seeing real improvements in quality of pathways and patient experience

April strategy can help you to:

• Put your patient’s needs at the heart of your strategy, planning and decision-making – to win in a world of choice and competition

• Improve the patient experience, build a customer service culture and deliver truly compassionate care

• Empower patient-centered, clinically-led change at the front line

• Commission services that are more personalised to local and individual needs, reducing health inequalities amongst increasingly complex populations

• Build meaningful market and customer insight, and involve your stakeholders in strategy development