How we work

How we do things is at least as important as what we do, both for us and our clients. We work with you as one team, from strategy development through to benefit realisation, growing in-house capability as we go. We build momentum for delivery from the outset, engaging people at scale in co-developing the why, what, how and what now of change.

powered by purpose

The most effective organisations are powered by purpose; an underlying why? that meets a real customer need and is motivating and meaningful for staff. Read more >

this and that

To bridge the gap from strategy to implementation, consider strategy, operating model, organisation design and delivery all at the same time, not sequentially. Read more >

complexity made simple

Strategy and change are complicated, but we choose to keep it simple, with clear themes, priorities and fields of action that people will remember and act upon. Read more >

develop by doing

We believe that new skills and capabilities are best learned on live projects where the outcome matters and theory and practice go hand in hand.

big plan, small chunks

An ambitious long-term plan is important, but it’s more important to chunk the plan into manageable, time-bound sprints that deliver incremental value and learning. Read more >

April principles

April playbooks

We've captured our know-how in a series of self-serve, digital resources which we use as a foundation for our consultancy and for growing client in-house capabilities through executive education and applied learning. We share these playbooks with clients on an on-going basis to support continued agile project delivery and acceleration of change at scale.

Agile Strategy

a playbook applying the principles of 'agile' to create purposeful, competitive, focused yet adaptive strategy

Leading Change

a manifesto and playbook for turning executive teams into high performing transformational leaders

Growth Roadmap

a playbook to help conceive the opportunities and plot the pathway to sustainable value creation

Acceleration Cycle

an intensely practical playbook designed to sharpen & accelerate delivery of large-scale, complex projects

Find out more about how we work on our team page.

meet our team

The April Team

Oct 26
2 min

Are you an accelerator?

We're looking for exceptional transformational delivery talent to join the April team and deliver complex change programmes for our clients.

Kinvara Rogers

Oct 20
2 min

Big plan, small chunks

An ambitious plan can be overwhelming. We break it into manageable chunks, shifting behaviour by degrees to achieve long-lasting change.

Andy Poulter

Oct 12
2 min

Develop by doing

Developing by doing can save time and money but it demands a growth mindset. Learn more about this April principle in our latest vlog.

John Vincent

Oct 6
2 min

This AND that

It can be harder to embrace the complexity of the connected system but it is faster. Watch our third principles vlog #3 to find out why.

Richard Chapman

Sep 23
2 min

Complexity made simple

Embrace complexity to make real sense of it and uncover things that will make a real difference. Watch #2 in our series of principles vlogs.

Tim Westall

Sep 15
2 min

Powered by purpose

Watch the first of our vlogs on April principles with co-founder Tim Westall on why it's important to find an organisation's true purpose.

How do you implement change rapidly and at scale?

Tim Westall

Jul 7
3 min

How do you implement change rapidly and at scale?

There's no shortage of great strategies but why is it so hard to implement them? Watch our co-founder's video for tips on how to succeed.