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How we work

How we do things is at least as important as what we do, both for us and our clients. We work with you as one team, from strategy development through to benefit realisation, growing in-house capability as we go. We build momentum for delivery from the outset, engaging people at scale in co-developing the why, what, how and what now of change.

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powered by purpose

Strategy needs to be powered by an underlying 'why' that speaks to real customer needs, delivers business benefit and is motivating and meaningful for staff. Read more >

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this and that

To bridge the gap from strategy to implementation, we need to consider strategy, operating model, organisation design and delivery all at the same time, not sequentially. Read more >

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complexity made simple

Strategy and change can be complicated, but we do our utmost to keep it simple, with clear themes, priorities and fields of action that people will remember and act upon. Read more >

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develop by doing

We believe that new skills and capabilities are best acquired on live projects where the outcome really matters, enabling theory and practice to advance hand in hand. Read more >

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big plan, small chunks

An ambitious long-term plan is important, but it’s more important to chunk the plan into manageable, time-bound sprints that deliver incremental value and learning. Read more >

April principles

April principles

April playbooks

Our intensely practical playbooks are designed to sharpen and accelerate design and delivery of transformational customer and business solutions.

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