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Rob Fryer working at a laptop looking up and smiling

Rob Fryer

With extensive experience in leading organisations and start-ups, Rob uses his analytical skills, operational expertise and accountancy training to join together commercial, financial and strategic thinking to deliver value for clients.

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Venture architect and commercial strategist

Rob joined April Strategy as a Senior Consultant in 2021, bringing 12 years of experience working in leading organisations within automotive and financial services, as well as creating and leading the finance and operations functions within a rapidly expanding and successful start-up venture.


A prize-winning CIMA management accountant by background with a first-class degree in economics and  accounting from the University of Bristol, Rob began his career at UBS Investment Bank in finance before moving into the COO office supporting debt capital markets. He then moved to Volkswagen Group, adding value in a variety of financial, strategic and operational roles within different brands and group functions.


Rob combines exceptional analytical problem-solving skills with commercial and operational expertise to connect commercial, financial and strategic thinking and deliver value for clients across a variety of sectors. He loves problem solving, designing new processes and developing integrated strategic planning to support transformation.


Outside of work, Rob enjoys running, following Leicester City and is also a fan of American football.

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