Our Clients.

Our clients are forward thinking organisations with large populations, high expectations and complex challenges.

They know how crucial it is to connect the dots between hard and soft issues in order to transform strategic complexity into operational simplicity, and success.

They understand how valuable it is to bridge the gaps between where they are and where they want to be. And they’re resolutely focused on what really matters.

Their purpose, their customers, their people and their results

Our Philosophy.

We’ve distilled our philosophy into a straightforward phrase: ’High Performance. Happy People’. And that’s because we have a deep-rooted and fundamental belief that defines us and drives us.

It’s the belief that people are the beating heart of every organisation, system and process. Not numbers. Not spreadsheets. Not impenetrable diagrams. But people.

Because it’s people that buy your products and use your services (or don’t), love your brands (or hate them), work for you (or leave for somebody else) and perform to their very best (or not).

We believe that organisations are living, breathing entities. And only when their purpose, strategy, culture and experiences are firmly focused on people, will they then be able to fully realise their full potential. Happier people make for higher performance.

Our Company.

We consult around the world for leading organisations in sectors such as automotive, consumer goods, healthcare, financial and professional services, B2B.

We have a team with a mix of experience, skills, expertise and backgrounds like no other.

From entrepreneurs to corporate big-hitters. From marketers to organisational psychologists.

From creatives to strategists. From public markets to public health.

This combination of access, skill and insight helps to uncover the links between people, products and performance. Markets, issues, and sectors. Technology, talent and teams. Commercials, culture and communications.

We enable the smartest decision makers to make the smartest decisions. We enable your people to better serve the people they serve.

The How.

Every organisation is unique. Every leadership team is unique. Every culture is unique.

And that makes every engagement unique. However, some things are always consistent across everything we do…



The What.

The challenges of almost every organisation can be solved by tackling one or all of the 4Ps. Our work is focused on doing exactly that.

Why do we exist?
What is it that drives us?

Every organisation needs a reason for being. And a meaningful purpose can act as ‘true... [more]

How can we deliver on our promise to customers and consumers?

Customer, commercial, cultural, product, service, value, employee, organisational... [more]

What will enable us to be at our very best?

Today’s fastest growing and most innovative organisations are being built on new people... [more]

Where are we going?
How will we get there?

Organisations who want to be more responsive, agile, effective and aligned need new pathways... [more]

Contact Us.

  • Get in touch
  • Our Details

April London

April Strategy LLP
One Alfred Place,
Alfred Place,
London WC1E 7EB

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New York Office

April Strategy USA, Inc.
610 West End Avenue
New York,
New York