The April Forum
The April Forum is an exclusive meeting place for senior leaders to exchange ideas and solve problems.
We know leaders face increasing pressure to adapt in this fast-changing, uncertain world and there is no obvious silver bullet. Our forum is a place where senior leaders can talk openly about the challenges they face and collectively move thinking on.
The meetings are led by invited guests and our managing partners who between them have more than 100 years’ experience of working in strategy and implementation at senior level across all sectors.
Forums are held either in person or online and always under Chatham House rules.
“This is somewhere where you can talk about those things that keep you awake at night, where you can work through problems with others who might be going through similar challenges.” Tim Westall, April Co-founder
Our Managing Partners
Strategic adviser & growth innovation accelerator
Tim, co-founder of April, is a senior adviser to leading global organisations on growth strategy and innovation in a number of sectors (FMCG, retail and financial services) and works with clients to develop growth strategies and accelerate value delivery. He is widely known for his skill and experience in developing strategy and teaches on the Strategy for Directors course at the Institute of Directors in London.
Strategic adviser, change architect & accelerator
A trusted adviser to top teams of leading organisations across a range of sectors (automotive, financial services, healthcare, retail, media), John works with clients to develop and deliver new strategies, value propositions and experiences. He is known for his expertise in facilitating collaboration and combining marketing, political and operational experience with behavioural science to accelerate change.
Transformation director & project manager
A proven transformation director who has designed and led delivery of complex change programmes for global organisations, Andy translates strategy into action, working with clients to plan, mobilise and manage implementation activity. His expertise lies in facilitating, sequencing and structuring complex change programmes using agile and traditional project management techniques.