April Attitude
A strategic mindset of collaborative, customer-centred value creation that emphasises the integration of strategy and execution, creativity as a shared capacity, and the alignment of bold ideas with an organisation’s capabilities, culture, and long-term relevance
In April Attitude, Tim Westall, Founder and one of our Managing Partners, distills decades of experience into a powerful guide for leaders, entrepreneurs, and decision-makers. This book offers practical tools, transformative mindsets, and proven approaches to help you think differently, lead boldly, and build lasting success in an ever -changing world.
April Attitude is available in print and digital on Amazon .
It is also as an audiobook on InAudio (via Audiobooks.co, Everand (Scribd), Kobo, Walmart, NOOK Audiobooks, Spotify, TuneIn, Baker & Taylor, Bibliotheca and OverDrive.
Introduction
The roots of the April Attitude go back to 2004, when we first began helping businesses bridge the gap between strategy and execution. We were dissatisfied with the way many erected a fictitious partition between strategy and execution: brilliant ideas were proposed, but no one adequately thought through if or how they could be implemented.
The April Attitude is a strategic mindset of collaborative, customer-centred value creation that emphasises the integration of strategy and execution, creativity as a shared capacity, and the alignment of bold ideas with an organisation’s capabilities, culture, and long-term relevance.
The approaches and insights presented are designed to help leaders, entrepreneurs, and organisations embrace The April Attitude in their own businesses. Sometimes the key to success isn’t finding something brand new but uncovering and elevating what’s already there.
The April Attitude is a mindset that sees creativity as something we’re all capable of given the right environment and stimulus. It’s the belief that the best ideas don’t come from isolated experts but emerge through multi-disciplinary collaboration. It’s a commitment to continually pushing, refining, and improving, with a strong bias to action. What matters is what happens.
This book is for leaders, entrepreneurs, and decision-makers seeking a more effective approach to long-term success.
It is also relevant for managers, consultants, and corporate teams navigating the challenges of incremental improvement and staff engagement in change. Businesses that empower staff to think creatively, solve problems, and engage with customers build stronger, more adaptable organisations.
The book provides practical tools and approaches to help any organisation enhance long-term relevance. It’s not just a book of ideas. It’s a playbook for transformation, comprising:
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Case studies of companies that have successfully embraced The April Attitude.
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Frameworks and tools to help you implement these ideas in your own organisation.
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Guiding questions to provoke discussion, helping you to challenge your assumptions and open new possibilities.
By the end of this book, you’ll have a new way of thinking about your own strategy and achieving sustainable success.
Welcome to The April Attitude!