The most dangerous thing about a sacred cow isn't that it's there. It's that it got there by being right. Read the thoughts and insight from our recent April Forum on how to challenge sacred cows.

In part two our series on defragging your strategy, Tim Westall examines organisational values and how to prevent them becoming fragmented and misunderstood.

In the first of a series of articles on defragging your strategy, April Strategy Co-founder Tim Westall examines the foundations of good strategy, starting with core purpose.