A bold strategy will often require an organisation to rethink their customer value proposition and their business and operating model. 

We collaborate with our client's team to address challenges such as:

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Value Proposition

• Who is our primary ‘design target’ customer? What matters most to them? Who is in their ‘consideration set’ alongside us? 

• What is the nature of the cycle of reciprocal behaviours that creates distinctive value for the customer and sustainable value for the organisation?

• What unique insights do we have about our customers’ wants and needs, and what focused opportunities and challenges arise from those insights?

• For key proposition and opportunities, what is our right to win, and what are the critical success factors that should command our attention?

• How do we test and validate new propositions for the minimum cost and risk?

Business and Operating Model​

• What are the critical workflows and desired outcomes that should define our organisation?

• For larger organisations, what is the nature and role of the ‘corporate parent’, and how do we optimise the relationships between the different sectors and territories that the corporation spans?

• What does our balanced scorecard look like? (comprising internal, external, leading and lagging performance indicators)

• What is the pathway towards our target business design and operating model? Where do we start?

Take a look at our case studies