Why April
Our clients choose April to support their most important challenges because of our collaborative approach and our ability to make things user-friendly and practical for their teams. And we’re with you all the way.
Nowadays, smart clients want to work alongside trusted advisors and experts to help them sharpen strategy, design solutions and accelerate change.
Our values
Our shared values are at the core of the decisions we make, how we act, and how we impact those we serve.
We care
committed to our clients and each other
We collaborate
learning and building better together
We demand
high standards from ourselves and others
We drive forwards
believing it can always be better
We energise
setting others up to succeed
How We Work: Partnership in Practice
How we do things is just as important as what we do, both for us and our clients. We take pride in working with you as one team, from strategy development through to benefit realisation, growing in-house capability as we go. Our approach is built on four distinctive principles that guide every engagement:
Integration, not separation
To bridge the gap from strategy to implementation, we need to consider strategy, operating model, organisation design and delivery all at the same time, not sequentially.
Our work is designed to integrate seamlessly with your business — not to sit apart from them. By aligning with your organisation’s rhythm and context where decisions are made, we ensure that discussions remain relevant, timely, and actionable. This approach grounds our recommendations in your business reality, making sure our outcomes are applicable, lasting, and impactful. ​
Simplification, not complexity
We bring structure and simplicity to complex challenges, creating the clarity that enables concerted action. Our frameworks and methodologies make strategic transformation manageable without losing essential nuance.
This approach ensures everyone understands not just what needs to change, but why and how.
Capability building throughout
Knowledge transfer happens continuously, not at the end of a project. We actively involve your people in the work, explaining methodologies as we use them and building our clients' skills through practical application.
We believe that new skills and capabilities are best acquired on live projects where the outcome really matters, enabling theory and practice to advance hand in hand. This collaborative approach ensures you gain both immediate results and enhanced capabilities.
Practical implementation focus
We believe that what matters is what happens: strategy only counts when implemented. Our approach continuously connects big-picture thinking with practical execution, ensuring momentum is maintained from concept to realisation.
We measure our success by the tangible benefits delivered and your team's ability to sustain change.
Our Global Reach
Our client base spans the globe, featuring partners across multiple continents and a wide range of industry sectors. From manufacturers in North America and retail companies in Asia to public institutions in Europe and property firms in the Middle East, our clients exemplify the broad reach and versatility of our solutions across both geographic and industry boundaries.