Brand marketeer and commercial analyst

Hywel is a Partner at April Strategy with extensive experience in designing, mobilising, and delivering strategic change. He balances attention to detail and analytical logic with in-depth industry understanding and a collaborative, human focus to help clients solve problems.

Prior to joining April Strategy in 2022, Hywel held senior roles in automotive product marketing and operational delivery, where he led EV readiness and product launch strategy. He has successfully directed, advised, trained and worked alongside change leadership teams across multiple sectors in the UK, Europe and Middle East, including automotive, energy, real estate and hospitality.