Oxana Grishina

Transformation leader, commercial operator and operating model designer

Oxana helps leadership teams turn ambitious strategies into practical operating models, aligned action and measurable results. She has more than 25 years of international experience across automotive, mobility and not-for-profit settings.

After graduating with an MSc in Engineering, Oxana began her career with Fiat Group, moving to senior leadership roles at Jaguar Land Rover spanning retail distribution, electrification go-to-market, digital customer experience and commercial transformation. At Hyundai Motor UK, she led major transformation initiatives across digital retail, electrification and customer experience and built and scaled Hyundai’s corporate mobility subscription business.

Oxana brings particular value when transformation is complex, cross-functional or has become difficult to deliver. She listens carefully to understand the organisation and its context, challenges assumptions constructively and connects the whole system: from strategy and customer value to people, processes, governance and delivery.

She is adept at navigating different perspectives and ways of working, building trust and alignment across diverse teams. Her style is collaborative and empathetic, but also practical and direct: she works alongside client teams to surface root causes, clarify decisions and build the ownership needed to sustain change.

Oxana holds an Executive MBA from Warwick Business School. She was the winner of the Mobility and Digital category at the 2023 Autocar Great Women: Rising Stars Awards and has also been recognised as a Top Women in EV finalist.

Multilingual and based in Warwick, Oxana is a Vice-Chair of the Board of Community Transport Association UK, mentors emerging female leaders and speaks about leadership and resilience across the University of Warwick. Outside work, she enjoys travel and mountain adventures, including climbs of Kilimanjaro and Mount Toubkal.