Strategic adviser, change architect and innovation catalyst

Tim is an experienced business consultant and has advised leadership teams on how to sharpen strategy, develop compelling innovations and accelerate change and transformation for more than 25 years.

After graduating with a master’s degree in engineering and management, he spent the first part of his career in international brand management and commercial marketing with Unilever in the UK and France. He went on to launch the Quorn brand in Europe before moving to strategic marketing consultancy New Solutions. Over the following decade, Tim was a key member of the director team behind its successful growth and sale to Omnicom in 2001.

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Tim founded April Strategy in 2004, determined to address the shortcomings of conventional management consultancy. From the outset, April focused on not just strategy, but effective strategy implementation.

Over the years, Tim has become an accomplished top-table facilitator, working with boards and executive teams in the formulation of strategy and the steering of strategy implementation. He particularly enjoys the rigorous, combative, creative and energising process of getting a senior team aligned around a strategic plan.

Tim is also a course leader with the Institute of Directors, with a mission to improve the quality of company directors, and teaches regularly on the topic of strategy.

Tim lives in the Chiltern Hills to the west of London with his family. He enjoys climbing mountains (on foot and by bike) and racketball, and can also be found playing guitar in a local dad-rock beat combo. In all of these extra-curricular activities, he is distinguished more by enthusiastic participation than by talent.