Insights and blogs

In part four of our defrag your strategy series, we look at goals; what they are, why they matter and how to develop them.

Every organisation talks about strategy. Far fewer invest the same energy in creating a compelling vision and that's a mistake. Read why in the third article in our series on defragging your strategy from April Co-founder Tim Westall.

In part two our series on defragging your strategy, Tim Westall examines organisational values and how to prevent them becoming fragmented and misunderstood.

In the first of a series of articles on defragging your strategy, April Strategy Co-founder Tim Westall examines the foundations of good strategy, starting with core purpose.

Agile management techniques are to be welcomed but keep an eye on conflicts and consequences and be open-minded about mixing old and new.

Watch the first of our vlogs on April principles with co-founder Tim Westall on why it's important to find an organisation's true purpose.

There's no shortage of great strategies but why is it so hard to implement them? Watch our co-founder's video for tips on how to succeed.

What do you do if your industry's changing shape, new competitors are threatening you and you’re struggling to formulate a winning strategy?

We're all naturally lazy but if you can get beyond 'dumb lazy' to achieve 'smart lazy', you'll be all set to accelerate innovation.

All the textbooks will tell you that to build a successful business in a competitive industry you have to bring something new to the party.