Insights and blogs

The most dangerous thing about a sacred cow isn't that it's there. It's that it got there by being right. Read the thoughts and insight from our recent April Forum on how to challenge sacred cows.

At April Strategy, we often confront what might be called the 'messy middle' of innovation - the space between what's known and what might be possible. It's a space of ambiguity, contradiction, and competing truths.

Embrace complexity to make real sense of it and uncover things that will make a real difference. Watch #2 in our series of principles vlogs.