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What can a 19th-century poet teach us about innovation?
At April Strategy, we often confront what might be called the 'messy middle' of innovation - the space between what's known and what might be possible. It's a space of ambiguity, contradiction, and competing truths.

Richard Chapman
3 min read


Accelerating value delivery
Today’s environment of volatility and uncertainty means excellence in implementation is just as important as defining a winning strategy.

The April Team
2 min read
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