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Defrag your strategy - vision
Every organisation talks about strategy. Far fewer invest the same energy in creating a compelling vision and that's a mistake. Read why in the third article in our series on defragging your strategy from April Co-founder Tim Westall.

Tim Westall
2 min read
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Challenging sacred cows
The most dangerous thing about a sacred cow isn't that it's there. It's that it got there by being right. Read the thoughts and insight from our recent April Forum on how to challenge sacred cows.

Richard Chapman
5 min read
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Defrag your strategy
In the first of a series of articles on defragging your strategy, April Strategy Co-founder Tim Westall examines the foundations of good strategy, starting with core purpose.

Tim Westall
3 min read
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What can a 19th-century poet teach us about innovation?
At April Strategy, we often confront what might be called the 'messy middle' of innovation - the space between what's known and what might be possible. It's a space of ambiguity, contradiction, and competing truths.

Richard Chapman
3 min read
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Strategy execution: the five critical elements
After years of supporting clients to accelerate execution, we've observed a consistent pattern: brilliant strategies fail not because the thinking was wrong, but because five critical elements weren't in place before execution began.

Andy Poulter
3 min read
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Energising Leadership: The Overlooked Multiplier
A hands-on supportive leader It is easy to say the world is moving fast and the pressure on leaders is relentless, but for those living...

Peter Lewis
6 min read
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How to lead the redesign of your organisation
Taking a 'masterful' approach to leading business design can reap large benefits for your organisation.

John Vincent
4 min read
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In search of the suite spot
Thoughts on the evolution of the executive team, from the functional silos of the 70s to today's collaborative and cross-functional c-suite.

April Forum
5 min read
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Adaptive space in an uncertain world
Embrace the journey towards strategic and leadership agility to navigate the complexities of the VUCA world and unlock full potential.
suzy8554
4 min read
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Climate control leadership
Read the headlines from our April Forum on how future leaders can create the conditions for individuals, teams and businesses to thrive.

April Forum
3 min read
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How the Middle East can be a platform for global growth
Headlines from our latest April Forum in Dubai on the region as a fertile base for international growth and the critical factors for success

April Forum
3 min read
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The case for leadership neurodiversity
Imagine a workplace where neurodiversity can thrive and different ways of thinking and working are recognised, valued and available.

April Forum
2 min read
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Extraordinary Times, Extraordinary Questions
Read the headlines from our April Forum Extraordinary Times, Extraordinary Questions exploring why organisations exist and how they operate.

April Forum
3 min read
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Be agile about agile
Agile management techniques are to be welcomed but keep an eye on conflicts and consequences and be open-minded about mixing old and new.

Tim Westall
5 min read
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Powered by purpose
Watch the first of our vlogs on April principles with co-founder Tim Westall on why it's important to find an organisation's true purpose.

Tim Westall
2 min read
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